Tea sales in the US are expected to exceed a phenomenal $10 billion in 2010 for both beverage and non-beverage categories.
(So, let's just say Canada is 1/10 the size...therefore tea sales will exceed a phenomenal $1 billion in 2010 for both beverage and non-beverage categories.)
In 2007, the tea industry experienced a 20% growth in sales of Ready-to-Drink (RTD) teas.
In 2007, the industry experienced significant new product launch activity- 3,095 non-food global new product launches with tea as an ingredient.
Annual imports of tea into the US have grown 25% over the last 20 years.
Green tea imports have increased by 118%.
Supermarkets accounted for 64% of tea sales in 2006- leading the retail distribution of tea and RTD tea.
Among all households in the US 76% report that they or someone in their household drinks regular tea.
In the US 37% of consumers prefer organic tea to conventional brands.
Nearly 60% of US consumers said that the flavor they enjoy most in tea is some type of fruit flavor.
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