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Showing posts with label TEA INDUSTRY. Show all posts
Showing posts with label TEA INDUSTRY. Show all posts

Wednesday, March 17, 2010

The Wonder of Tea



Introduction


True teas—white, green, oolong, black—come from dried and processed buds, leaves, and occasionally twigs of the evergreen Camellia sinensis bush. The best specimens grow in regions of high moisture, a temperate climate, and at altitudes of 3,000 to 6,000 feet. India, Sri Lanka, Japan, China, Taiwan, Indonesia, and Kenya are the largest producers of high quality teas.The most distinguished teas tend to come from the year’s first buds (first flush), while the twigs and older leaves further down the stem tend to yield the poorest product. The best teas are hand-harvested—some from plants harvested one day a year, others from plants plucked up to three or even more times a year. Up to 80,000 hand-plucked shoots are needed to produce one pound of top-grade tea.The differences between the well-over two thousand types of tea result from soil and climate conditions, the age of the tea bush, and variations in the processing of the leaves. Green teas are briefly steamed or heated in red-hot metal pans shortly after the leaves are harvested. The leaves are then subjected to cycles of rolling and drying. The spectacular and rare white teas are produced mainly in China’s Fukian province from unopened, white, fuzzy buds that are simply steamed and dried. To produce oolong and black teas, the leaves are crushed and/or withered and allowed to oxidize (or ferment) to varying degrees, less for oolong, longer for black. The leaves are heated to arrest the oxidation process, then rolled and dried.


Tea Types


White Teas—During the plucking great care is given to the selection of the leaves. Usually only the youngest leaves, still covered with short white hair or down are used. The absence of withering, rolling and oxidation results in the white down of the unprocessed leaves being clearly visible and gives the final tea leaves their silver-white appearance. When infused, white tea has a pale yellow cup color and a delicate, fresh flavor.


The two most popular white teas are the White Peony (also called Pai Mu Tan) and the treasured Silver Needle.

China & Japan

Green Teas—Hundreds of years ago, all tea was green. Recent research seems to validate long-standing claims about the health values of green teas. Green tea offers a wide range of taste sensations, from the legendary Dragon Well with its wonderful leafy aroma and roasted nutty taste, to the sweet, slightly astringent but smooth on the tongue Gyokuro. Because green tea leaves are barely oxidized they have less caffeine than most other types of tea.

Oolong Teas—These partially oxidized black teas from China and Formosa produce some of the world’s most sought after cups of tea. Yunnans and Ti Quan Yins are the most famous of the Chinese oolongs. Grown in central Fujian’s Shaxian (sand) country, Ti Quan Yin provides a richly flavored tea with the slight suggestion of orchids. With beautifully shaped iron colored leaves that offer multiple infusions, Ti Quan Yin is also known as “Iron Goddess of Mercy”.

Black Teas—Thorough oxidation produces the rich, crisp, black leaf and the deep colored, full-bodied brew characteristic of black teas. India, China and Sri Lanka are the largest producers, giving us the hearty, creamy Assams, grown in the foothills of Northeastern India, the dry, muscat-like Darjeelings, also known as the “Champagne of Teas”, the pure, flavourful reddish-brown Ceylons, the rich Keemuns (the “Burgundy of teas”) and smokey Lapsang Souchongs.

Flavored Teas—The best example is the ever popular Earl Grey, a black tea blend whose flavour is enhanced with oil of bergamot.


Many green, semi-black or white tea leaves are scented during processing by adding fruit peel or flower petals, such as jasmine, lavender and osmanthus.

Herbal/Tisanes—Herbal infusions or tisanes such as camomile, peppermint or nettle, do not contain any real tea leaf, but are prized both for their flavour and for their medicinal benefits.

What Type of Tea Should I Drink?

The beauty of tea lies in the vast range of tastes that are available. A bright, wintry morning may call for a cup of robust Assam. An afternoon hosting the local book club may suggest a crisp, winey Darjeeling or a heavenly oolong. Whether it be a cup of sencha at sunset, or an earthy pu’erh before the great debate, the point is to experiment with, to enjoy one of Mother Earth’s finest contributions to our quality of life—tea.

Compiled with contributions from: A Flavorful guide to GREEN TEAS (Herbs for Health); Introduction to Choice Rare Teas (Todd & Holland UniversiTea); All about Tea (Tea Council of Canada)


Making a Good Cup

There is both art and science in the making of a good cup of tea. The science is the alchemy that unfolds when leaf and water mingle. The art is the poetry of the soul that each of us brings to the taking of tea with good friends and family. Here are some guidelines to follow to ensure an exceptional tea experience.• Use freshly drawn cold water, preferably spring water, but filtered is also fine. Reboiling water removes the oxygen, resulting in a dull flavour. Avoid using distilled or hard, mineralized water. • Bring water to a medium boil for black teas (200-220 degrees F.), just under a boil (180-200 degrees F.) for oolong teas, and well under a boil (150-175 degrees F.) for most green and white teas.• Warm the teapot and cups with hot water. All teapots, whether metal, ceramic or glass are designed to make tea, however, the aesthetics of the experience may dictate which type of pot to use. Watch the Jasmine Silver Balls unfold like flower blossoms in a glass teapot or use a traditional iron tetsubin or ceramic kyusyu from Japan for green tea. Tea afficionados will often use different teapots depending upon the type of tea.• Add one rounded teaspoon per cup for black tea, one heaping teaspoon per cup for oolong, and two rounded teaspoons per cup for green tea. Adjust amounts to taste. Be careful not to use tea balls or strainers that are too small. Tea leaves often swell to twice their size while steeping, and need room to expand.• In general, the smaller the leaf the less the steeping time, so broken grades of tea leaves and many Darjeelings, for example, only need about 3 minutes to brew. Whole leaf teas may need 4-5 minutes. Green teas seldom need more than 1 ½ to 2 minutes of steeping, and the higher the grade the less time needed. A tightly formed tea pellet, such as Gunpowder tea, will infuse quite rapidly, whereas a tea formed into balls will take longer to unfold (“the agony of the leaves”). Teas become bitter if brewed beyond 5 or 6 minutes. It is important to experiment at first, to discover the best combination of leaf amount, water quantity, and brewing time.• Remove spent leaves from the pot to minimize the bitter taste that results from over-steeping. For oolong and green teas, one may enjoy several potfulls by resteeping the same leaves numerous times.• In general milk works well with black tea, but is not recommended with green or oolong.The important thing to remember is to savour the experience!


The History of Tea*The discovery of tea is lost among the folktales. Chinese storytellers recite the legend of Emperor Shen Nung, the father of agriculture and herbal medicine, who lived almost three thousand years before Christ and taught his people the value of cultivating land and the wisdom of boiling water to make it safe for drinking. One day, while working in his own garden, Shen Nung noticed the leaf of a camellia-like bush floating in his steaming bowl of water. Sipping the concoction, he discovered a drink that was refreshing and exhilarating.For the Japanese, tea had its origin in an act of atonement rather than discovery. Their central character is the missionary monk, Daruma (Prince Bodhidharma), who brought Buddhism from India to China and Japan. In A.D. 520, Daruma began a nine-year meditation in a cave-temple near Canton, but, growing weary after many months of staring at a stone wall, he fell asleep. Awakening, Daruma was so displeased with himself that he cut off his lazy eyelids and threw them to the ground. It was there, according to legend, that the first tea plant grew, providing Daruma with an elixir that kept him alert during the remaining years of his reverie. By the eighth century, tea was being eulogized in literature and legislation. The Chinese poet and scholar Lu Yu wrote the definitive commentary on tea. Ch’a Ching, known as The Classic of Tea, is still read today.With each succeeding dynasty, tea evolved to reflect society. During Lu Yu’s era, the T’ang dynasty (A.D. 618-906), tea enjoyed its golden age. The world’s largest empire was a mecca for traders, and tea was a flavourful commodity. During this period, tea often was brought to Japan by monks returning from pilgrimages to China. Pounded and shaped into molds, tea bricks were easy to transport, and the beverage was made simply by breaking off a chunk into boiling water.During the Sung dynasty (A.D. 960-1280), the refinements of tea culture blossomed in both China and Japan. Powdered tea and delicate porcelain came into vogue, and the first teahouses appeared. Many of the rituals used in the Japanese tea ceremony, Chanoyu, date to this elegant period.Prized as a tonic and panacea, tea’s shiny leaves were considered food by early Asian nomads. Some of the world’s first energy bars were concocted by mixing tea leaves with salt, garlic, and dried fish. The reeking but portable result made a handy form of exchange. After the social, political, and cultural upheaval of Kublai Khan and his Mongol relatives, the Ming dynasty (A.D. 1368-1644) attempted to revive many lost rituals. The black, green, and oolong teas we are familiar with today were developed during this dynasty, and the teapot became an indispensable vessel for brewing.As sixteenth-century Portuguese, Dutch, and other European traders and missionaries began to visit Asia, word of the beverage spread. The Dutch introduced tea to England in the early 1600s, but it remained the drink of aristocrats until the 1650s, when coffeehouses began serving tea as an alternative to coffee and hot chocolate. In 1657, Garway’s Coffee House in London advertised tea as a cure-all, and rumors attributing Chinese longevity to tea drinking helped spread the gospel. But tea was considered a man’s drink until King Charles II’s consort, Catherine of Braganza, introduced tea at court as the fashionable breakfast drink.Tea came to North America in the mid-seventeenth century, when the Dutch settled on the small island now known as Manhattan. The neighboring British colonies took longer to embrace the drink. In fact, they didn’t drink it at all. Instead, they boiled the leaves and ate the lifeless vegetation with a little salt and butter.Barely a hundred years after its introduction to Great Britain, tea had become an international commodity, but its popularity in America imploded due to an ill-conceived political maneuver. The British government levied a special tax on teas destined for the colonies, and the colonies protested with a boycott. As tea sales plummeted, the British tried to force the colonies to take the surplus, and, in a manner of speaking, they did. In December 1773, participants in the Boston Tea Party, one of the many held in different ports, dumped the tea in the harbour and set the stage for the American Revolution. It was decades before Americans began to drink tea again.The twentieth century proved to be a busy one for American tea enthusiasts and entrepreneurs. In the scorching summer of 1904, the United States was strutting her economic stuff at America’s first World’s Fair, held in Saint Louis. From around the world, countries came to exhibit their wares, and an Englishman by the name of Richard Blechynden set up a booth to promote Indian black tea. But no one was willing to drink his steaming brew in the sweltering heat. Out of desperation the frantic man poured the hot tea over ice and, to everyone’s delight, a quenching new beverage—iced tea—was invented.Four years later, Thomas Sullivan, a New York tea importer, initiated a second major innovation. Deciding to cut his overhead, he replaced the large sample tins of tea he sent to his retail customers with small, individual silk bags. Eventually, filter paper replaced the silk, and it’s safe to say that tea bags are here to stay.With the dawn of the new millennium, tea is more popular than ever. During the 1990s, tea sales more than doubled, reaching $4 billion a year in the United States, and iced tea continues to be second only to cola in popularity. One of the world’s most popular beverages, tea has shown a sophisticated ability to transform itself. Long praised for its beneficial health components, tea is showing up in everything from cosmetics to candies, ointments, and balms.

*Reprinted from “The New Tea Book, A guide to black, green, herbal and chai tea”, by Sara Perry, Chronicle Books, 2001.

ORDER YOUR LOOSE TEAS AND ACCESSORIES

24/7AT MY NEWONLINE

STEEPED TEA SHOP


Patti Friday

Friday, March 5, 2010

Learn More About the Steeped Tea Opportunity


A Great Business Opportunity...

Become a Steeped Party Consultant with this ground floor opportunity. The freedom to choose how we live is the greatest gift we have. Be in business for yourself, not by yourself.

As a qualified consultant you can immediately earn 25% of all your sales. When you reach $2500 in sales in a month, you can earn an extra 4% on all your sales too. You may earn more than 29% of your sales by promoting your own consultants where you can earn up to 4% of their total sales in addition to your 29%. (Build your Steeped Tea Team right across Canada!)

To become a qualified consultant all you need to do is sign up with an existing consultant, earn your free starter kit by hosting a party with her, and then simply attain a minimum of $1200 in sales in your first 3 months. This endevour does not need to be a full-time effort. Most consultant do an average of 2 - 3 parties a month at 3 hours per party in the evenings and earn a substantial income. The amount of time you put into your Steeped business depends completely on how big you want your team and your income to be. There are no monthly minimums. The success of your business is entirely up to you. Should you wish to promote your team, it's simple. Anyone interested in becoming a consultant from your shows can become part of your team. they simply have to qualify as a consultant.
HOW DO YOU SELL STEEPED TEA?
1. Host Tea Parties in your own home or locations in your community.
2. Host Tea Parties in others' homes, clubs, businesses and events.
3. Host 'Book' Parties (have others share your catalogues and collect the money)
4. Direct your customers and prospective customers to you very own Steeped Tea e-Shop.
5. Host virtual Tea Parties on social media sites like Facebook. (the newest trend!)
6. Sell it one to one with customers. Share a cup of tea together.
7. Be creative!

The Starter Kit Steeped provides you with includes the following items to get your new business off the ground:

100g Pina Colada

100g Creme Caramello

100g Provence

100g Orange Burst

100g Earl Grey de la Creme

100g Irish Breakfast

100g Monks Blend

100g After Eight

100g Apple Crumble

100g Leapin Lizards Chai

100g Roasted Mate

100g Cherry Rose Sencha

100g Tart Granny Apple

100g Berry Mania

100g Bella Coola

Clear Teapot - Spount & Infuser

Clear Teapot Warmer

Sunflower Tea Infuser

One Perfect Pot Tea Spoon

Henley Teapot Large (8-12 Cups)

Bodum Large Iced Tea Jug

Spa Loofah & Aloe Soap

Green Tea Candle Tin

50 Consultant Catalogues

100 Postcards

100 Customer Order Forms

50 Hostess Order Forms

Consultant Manual

LEARN MORE HERE!


Welcome to my winning Team!

Saturday, February 27, 2010

Time for Tea: Alice In Wonderland












I'd love to plan a tea party for you in your home, at your office or corporate event! Please
call me for details. I bring the tea house to your house!
Patti Friday Kennedy (my website here)




Thursday, February 18, 2010

Why TEA? Why NOW?


Tea is the second most consumed beverage in the world! (After water) It is refined, healthy and very, very popular. Customers are literally begging for opportunities to buy tea and participate in tea related activities. Are you ready to take their cash? Discover how you can quickly and easily start a tea business custom designed for your personal goals, dreams and lifestyle.

Do you recognize the 5 early SUCCESS signs of an industry about to BOOM?


1. Baby Boomers (76 million of them) believe tea offers a path to health, disease prevention and stress reduction.Pick up any magazine, newspaper or journal in the last 4 years and you are bound to see an article on tea and the tea business. Why should you own a tea business? Because the media is doing your advertising for you!



2. People are looking to re-connect. A tea business offers incredible history steeped in tradition. Forget the cell phone and email, people are fed up and are looking for ways to re-connect with friends and family. Tea promotes healthy communication amongst friends.



3. In 2010 tea sales are projected to be over 10 billion dollars!!!Remember the coffee boom of the 80s and 90s before Starbucks was king? Don’t you wish you had seen that trend BEFORE it hit? In the late 1980s tea business sales were under 1 billion dollars annually, today the sky is the limit. Not convinced? Check out your local coffee shop or grocery store, the managers know that tea is growing in popularity and sales. Just look at the increased shelf space that tea is now receiving. Tea is a beverage whose time has come! Are you ready to catch the wave before it passes you by?


4. Loose tea offers a HUGE mark up. Tea business professionals know how to purchase and evaluate loose leaf tea for its maximum mark up.



5. Self expression is King! The tea industry is as unique as the leaf itself. People are prospering in every conceivable tea business. From children’s tea parties (run from the comfort of your own home) to home presentations, urban tea nights to communal table meetings, the sky is the limit when it comes to your tea business dreams. If you can dream it you can do it-you just need someone to show you how. That’s where I come in.


Contact Me: Patti Friday Kennedy

steepedteapatti (at) gmail.com
image: Dutch Blue


Wednesday, February 10, 2010

Another Cup of Tea Industry Stats



Tea sales in the US are expected to exceed a phenomenal $10 billion in 2010 for both beverage and non-beverage categories.

(So, let's just say Canada is 1/10 the size...therefore tea sales will exceed a phenomenal $1 billion in 2010 for both beverage and non-beverage categories.)

In 2007, the tea industry experienced a 20% growth in sales of Ready-to-Drink (RTD) teas.

In 2007, the industry experienced significant new product launch activity- 3,095 non-food global new product launches with tea as an ingredient.

Annual imports of tea into the US have grown 25% over the last 20 years.

Green tea imports have increased by 118%.

Supermarkets accounted for 64% of tea sales in 2006- leading the retail distribution of tea and RTD tea.

Among all households in the US 76% report that they or someone in their household drinks regular tea.

In the US 37% of consumers prefer organic tea to conventional brands.

Nearly 60% of US consumers said that the flavor they enjoy most in tea is some type of fruit flavor.

Tuesday, February 9, 2010

Tea Industry Stats



Next to water, tea is the world’s most consumed drink.
Canadians drink almost 9 billion cups of tea each year.
In 2007, the per capita consumption of tea in Canada was 61.4 litres.

That equates to 270 cups for each Canadian.
In terms of Litres, Regular still dominates but Specialty Tea is gaining share of the category and driving growth.

The dramatic growth in Specialty is fuelled primarily by Green Tea which increased almost 20% versus last year.
In 2007, the Canadian tea market was worth about $388 million.


Approximate provincial breakdowns:
Ontario $161 Million
Quebec $ 57.5 Million
Maritimes $ 25 Million
Man + Sask $ 30 Million
Alberta $ 59 Million
BC $ 55 Million


Specialty tea ($92,567,911) now outpaces regular tea ($88,826,995) sales in dollar volume.
At the National and regional level, the Total Tea category has experienced strong growth versus the previous year, which is being driven by Iced Tea Mixes as well as RTD Iced Tea.

This trend is consistent with consumers' need for more convenient choices.


Restaurants in Canada served 351,644,000 cups of Hot Tea in the past 12 months (May 2006 – May 2007)


Hot Tea sales at Restaurants in Canada were approx. $527,466,000* in the past 12 months (May 2006-May 2007)


Restaurants served 266,826,000 cups of Regular Hot Tea and 84,783,000 cups of Specialty Hot Tea
Household purchases of tea are growing faster among households who associate Hot Tea with health benefits (up 5.2% in 2007 vs. 2006)


5.5% of all perceived healthy meal occasions include Hot Tea


Hot tea is the #3 “perceived healthy” beverage after tap water and diet soft drinks.

(last update: May 15, 2008)

Tuesday, February 2, 2010

Today's Tea Industry


Tea is the second most consumed beverage in the world. It is refined, healthy and very, very popular. New tea businesses are popping up daily, from tea cafes and tea rooms to online tea stores and tea magazines. Customers are literally begging for opportunities to buy tea and participate in tea related activities. Are you ready to take their cash? Discover how you can quickly and easily start a tea business custom designed for your personal goals, dreams and lifestyle.

Do you recognize the 5 early SUCCESS signs of an industry about to BOOM?


1. Baby Boomers (76 million of them in NA) believe tea offers a path to health, disease prevention and stress reduction.Pick up any magazine, newspaper or journal in the last 4 years and you are bound to see an article on tea and the tea business. Tea is in the news for its extraordinary health properties the amazing calming effect it has on the nervous system.Why should you own a tea business? Because the media is doing your advertising for you!

2. Canadians are looking to re-connect. A tea business offers incredible history steeped in tradition. Forget the cell phone and email, Canadians are fed up and are looking for ways to re-connect with friends and family. From the formality of Afternoon Tea to the impressive production of a Japanese tea service, the calming influence of tea promotes healthy communication amongst friends.

3. There are over 3,000+ tea rooms, tea cafes and other tea businesses in the United States and this number is growing fast. The ritual of tea time is here to stay

4. In 2010 tea sales are projected to be over 10 billion dollars in the U.S. alone. Remember the coffee boom of the 80s and 90s before Starbucks was king? Don’t you wish you had seen that trend BEFORE it hit? In the late 1980s tea business sales were under 1 billion dollars annually, today the sky is the limit. Not convinced? Check out your local coffee shop or grocery store, the managers know that tea is growing in popularity and sales. Just look at the increased shelf space that tea is now receiving. Tea is a beverage whose time has come! Are you ready to catch the wave before it passes you by?

5. Loose tea offers a HUGE mark up. Tea business professionals know how to purchase and evaluate loose leaf tea for its maximum mark up. That money is there for you to earn!


Self expression is King! The tea industry is as unique as the leaf itself. People are prospering in every conceivable tea business. From children’s tea parties (run from the comfort of your own home) to home presentations, Starbucks loose tea, Tim Horton's steeped tea, Bubble Tea bars to communal Mate meetings, the sky is the limit when it comes to your tea business dreams. If you can dream it you can do it-you just need someone to show you how.


TO START YOUR OWN TEA BUSINESS

Please contact me:


Patti Friday Kennedy

steepedteapatti (at) gmail.com